Marketing Techniques and strategies
We approach marketing with a result oriented strategy based on insightful data and creative storytelling.
Connected technologies have empowered audiences, but they are also flooded with commercial messages. Being heard over the din is more difficult than ever.
To defend themselves from commoditization or disruption, even conversion-focused firms must consider how to cultivate and sustain a devoted following. You need a story to establish that type of brand. And you’ll need a plan to help you shape that tale.
Adoresome Media builds marketing strategies that generate extraordinary results by combining our digital knowledge, analytical insight, and creative skill. Our team combines the art and science of strategy in a disruptive environment, grabbing opportunities via practical insights and compelling storytelling.
How does a good strategic partner work
It requires a team to market strategically. It necessitates in-depth knowledge as well as a wide variety of skills.
A solid strategic partner
Adoresome plans that don’t work for your company or your consumers provide poor outcomes. Your agency may identify prospects for what’s next for your brand by researching what’s feasible today.
Knows who your customers are
Your strategists should be obsessed with every detail of your ideal customer’s motives, actions, and decisions.
Monitors and optimizes constantly.
Knowing when to alter your approach is just as vital as having one. You’re probably losing time and dollars if your firm isn’t adapting its marketing plan based on data.
Our marketing strategy development procedure
PR success necessitates planning. Our strategy begins with research,
thrives on innovation, and is self reflective at all times
1. Data collection and analysis
Getting to the bottom of the cold, hard facts
Every marketing strategy revolves around data. We learn about your target, identify difficulties, and begin to build solutions by gathering data from every available source – first-party data, prior campaign results, competition analysis, customer interviews, surveys, and more.
We may formalize and record our study as an audit, which would include our significant findings and conclusions.
2. Research on the Audience and Competitors
Getting a better understanding of your market
To attract an audience, you must first comprehend their requirements and difficulties. We understand what difficulties consumers confront and what makes them tick via rigorous audience research so that we can connect with them and leave a lasting impact.
Your rivals are vying for the same clientele as you. Our competitive research examines the marketplace and begins to uncover areas where your company might gain an advantage.
3. Development of a Strategy
Bringing art and science together
The actual difficulty is to locate possibilities and develop insights, figuring out fresh and inventive methods to build, engage, and convert your target consumers. All of this and more is handled by our talented marketing strategists.
Your strategy is condensed into a presentation that diagnoses the issues your company is facing, lays out the insights that support our solution, and offers a road map.
4. Procedure Planning
Marketing at the right place at the right time is crucial.
Adoresome Media utilises data and expertise to determine where your campaign will have the most impact, regardless of the combination of paid, owned, and earned media channels we propose. We’ll next create a marketing strategy for maximising each of those channels.
5. Brief for a Creative
Creating a link between your audience and your brand
We can also assist you in putting our approach into action when you’re ready. And, no matter where our plan leads us, we have the resources and skills to carry it out.
If we propose the production of new assets, we’ll leverage our approach to generate aesthetically attractive, journey-driven content that transforms our insights into excellent marketing executions.
6. Evaluation & Improvement
Improving performance through measurement
We try to avoid treating techniques as one-and-done as much as feasible. Digital marketing is an ongoing process, and a plan should evolve over time. We want to examine marketing plans on a frequent basis so that we may include fresh information, analyse whether the market has altered, and adjust our strategy as needed.